This is a site about art. Art made by artists of color. Being of color oftentimes means, any person who is ethnically non-white, but sometimes refers specifically to Black people. There's a great article on the origin of the term on NPR's Code Switch. Why is this important? This is a site about art. Art made by artists of color. Being of color sometimes meaning any person who is ethnically non-white but oftentimes referring specifically to Black people. Black is a primary color.